The Marketing Curmudgeon

Can You Handle The Truth?

Jim Collins wrote that "Good is the enemy of great," noting that success often breeds complacency, which corrodes an organization's competitive advantage.

I'm not as tactful as Jim Collins. I think most organizations face two serious impediments to greatness: 1) middle management liars, and 2) executives that love to be lied to. The second group creates and nurtures the first.

When you're ready to stop believing your own PR and face some frank questions about your organization's strengths, weaknesses, and opportunities, give me a call at 805-218-5944. In the meantime, here's link to my blog.


"Facts are stubborn things." - John Adams
"So are delusions of competitive advantage." - Dean Zatkowsky

dean@dizzyone.net © Dizzy One Ventures LLC 2011